How do we make corporate travel cool?
On the heels of the new TLC website, they tasked our team with designing a totally new booth, and me in particular with creating a unique interactive experience.
Agency: Travel Leaders Network | Client: Travel Leaders Corporate | Contribution: Lead Designer | Year: 2017
No one likes business conferences…
Every year at the Travel Leaders attends the Global Business Travel Association annual conference. This year they wanted to stand out and appear tech-forward, so we decided to create interactive mini-sites for six-foot touch screen pillars. Each site needed to feel unique while matching the corporate design style and the booth design.
but we make make them more fun
I started with the main style of the Travel Leaders Corporate website I had just finished. Since the sites needed to catch attention, be highly interactive, and also run on a local server we decided working with our friends at Ceros would be the best choice.
Work work work
Building each interactive was a unique challenge. We wanted each piece be new and fun, in order to attract people to our booth and get them to stick around a bit, but we also didn’t want to create totally new content since we had just spent so much time on the website redesign. The end result was something in the middle: A mixture of new and reused content sprinkled into new elements.
Look at all that pizazz
The Good
Hot damn, the interactives worked exactly as intended. People came to play with the pillars, learned a bit about our products and stuck around a lot longer than typical booths. We had succeeded in making corporate travel more interesting!
The Bad
I was never able to see the touch-screens or test on a large scale touch screen. We had limited information on the touch screens, as we were renting them across the country. I built these based off little more that pixel dimensions and a rough blue-print style drawing of the pillar itself. I wasn’t able to attend the conference and play with these, but based on feedback, the touch-screens are so tall, that anything at the top and especially the bottom of the screen are not easily reachable to interact with. The screens also had a high gloss coat on them, which in a convention environment, reflected all the flashy lights and other booths too much.
The Ugly
As these were running on a local server, and I was all the way across the country, I had very little ability to set up, test, or gather metrics on usage. Thank god for the woman that would eventually become my wife…she was on site and was able to help with the tech set up.
Travel Leaders Corporate
Business Travel Insights
View from 36k