situation
Part of a multi-million dollar contract with Royal Caribbean, this site would function as a mini-site, driving our customers to learn about RCI and book with a Travel Leaders agent.
Agency: Travel Leaders Network | Client: Royal Caribbean International | Contribution: Lead Designer | Year: 2018
No pressure
As with most Travel Leaders projects, a short timeline (4 months) and no development team meant anything that was to be built was by the team of designers. The level of interactivity and multimedia needed to be very high to meet internal and client expectations.
Thrills & Chills
RCI wanted to show that they had something for everyone, so the team came up with a theme of Thrills & Chills, and we based the entire campaign around that.
With 80% of our customers using mobile devices, we wanted to build mobile first – desktop friendly. I built out a site that felt a little more like a mini-app to give the user a fun experience while feeding them all the information they needed. We used the theme of thrill and chill options for all the pillars the site was built on.
Deliverables
The team was on the hook for a wide range of deliverables.
The hub site was my focus. This included an About-style page to explain who Travel Leaders was, a Pintrest-board-style Offers page, 5ish sub-pages showing all the fancy Features RCI has like a ROBOT BARTENDER! The home page also lead off into 5ish Experience pages highlighting the variety of trips one could take. These Experience sub-pages were the main focus of the mobile-first experience. The video below shows one of my favorites…and yes, I stole paid homage to the Medium clap button.
Play the video to see the interactive
Hover over each section to see the interactions and take the quiz in the lower right.
A three hour tour…a three hour tour
The client loved the final product and everyone was happy, THE END. Just kidding…the project went through a lot of redesigns early on, what was once a four month project stretched into 5-6, and with a small team, we were marooned on Overtime Island. The pages that were left to the end suffered in quality, and many edits I wanted to make were left unmade.
With better project management and a slightly larger team, the project could have looked a lot better all around. This is a site that could have been as fun and exciting, while making it a bit more timeless. Our creative team struggled through adversity on this project, and while I’m very proud of the end product, there were many lessons learned.