The old site was only a few years old, but since it had been designed the company started investing in technological solutions to travel problems. The old site matched the Travel Leaders Group (parent company) branding, but we wanted to redesign to stand on its own.
Creating a stand-alone brand website within a complex network of companies, while getting approval from internal stakeholders both in TLC as well as the parent company. Also…as the website was only made a few years prior, we needed to avoid treading on any egos.
We brought in a new typeface that reflected the tech-forward thinking and direction of the company, while sticking with the parent company colors. I used dark video headers to get a slick, corporate look, and our bright red for CTAs and important information. To further push the new branding we brought in curved elements to showcase the companies global reach.
We showed the site in development to select stakeholders, to get them excited and create a buzz about the site, as well as identifying any elements that would cause issues when we revealed the site to the higher-ups.
Once the site was finished, we moved into new marketing materials. This proved even more tricky to navigate. Some of the marketing materials would be shared across the business units within the company, so for this we kept our existing branding and styles, while adding some modern looking elements.
We produced Powerpoints, sales sheets and mini-sites for each of the products TLC was rolling out.