LD SYSTEMS

RONIN Marketing Book

The RONIN System is an app developed for battlefield situational awareness and communication simplification.

LD Systems sells the app, but the marketing materials from the developers spoke to other developers, rather than the top-brass that make the decision on purchases like these. We redesigned the materials into a short booklet that could be used in a pitch to officers.

With a limited budget, I relied on mockups provided by the developers, and wrote copy myself.

I broke each element of the app out into its own short section, that was visually shown with icons and mockups from the app. We took the previous copy and rewrote it in layman’s terms, while keeping it in small, digestible sections.

The booklet finished with a page detailing a mock mission and how RONIN could help keep your assets, personnel and communications connected.