ROYAL CARIBBEAN INTERNATIONAL

Hub Website Microcontent

B2C INTERACTIVE QUIZ | EMAIL CAMPAIGN

CREATIVE DIRECTION : VICTORIA AMOROSO // COPYWRITING : JONATHAN HERMANN

For a large pitch to RCI the team made a few pages of a Hub Website for RCI content. The hub focused on the idea that on RCI you can either get your thrills, or chill.

I made a few small pieces for that pitch, as well came on as Lead Designer post-pitch for the build out of the site.

B2C INTERACTIVE QUIZ

This mini-quiz was the first small scale quiz we made, and fit into the content on the home page as a fun way to help people discover how they wanted to spend their time aboard the ship.

If you haven’t taken the quiz…what are you waiting for? It works, try it out!

EMAIL MOCKUP

To add a bit more ‘pizazz’ to the pitch, I made a B2C email. I used an animated gif header and the Thrills vs. Chills theme established on the home page.

COMING SOON

In March 2019 we should have this hub built out and I’ll be able to share more.