Travel Leaders Corporate
Travel Leaders Corporate

GBTA Interactives

My Role

Visual Designer
UX Designer
Project Manager

Tools

Ceros

Overview

Every year at the Global Business Travel Association annual conference Travel Leaders Corporate purchases a large booth spot and tries to secure new business.

On the heels of the new TLC website, they tasked our team with designing a totally new booth, and me in particular with creating a unique interactive experience.

Challenges

The main issue I had making the interactives was that I never got to see the touch-screens or test in large scale. We had limited information on the touch screens, as we were renting them. I built these based off little more that pixel dimensions and a rough blue-print style drawing of the pillar itself.

Solution

I decided to make four interactive mini-sites that were highly-interactive, inviting the users to play and spend more time at our booth.

I used an enterprise-level web app called Ceros to design and develop the interactives, then they were exported and hosted locally on the touch screen computers.

Learnings

I wasn’t able to attend the conference and play with these, but based on feedback, the touch-screens are so tall, that anything at the top and especially the bottom of the screen are not easily reachable to interact with.

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Travel Leaders Corporate