TRAVEL LEADERS CORPORATE

GBTA Interactives

LARGE SCALE TOUCH SCREEN INTERACTIVES

LEAD DESIGN : COLIN TUTTLEĀ  // CREATIVE DIRECTION : DARREN PRESS // COPYWRITING : JONATHAN HERMANN

Every year at the Global Business Travel Association annual conference Travel Leaders Corporate purchases a large booth spot and tries to secure new business.

On the heels of the new TLC website, they tasked our team with designing a totally new booth, and me in particular with creating a unique interactive experience.

INTERACTIVES

We decided to make four large scale interactive mini-sites, one for each of the four big products TLC was pushing at the conference. CARE/Connect, Business Travel Insights, View from 36k and one for TLC itself.

I used an enterprise-level web app called Ceros to design and develop the interactives, then they were exported and hosted locally on the touch screen computers.

Each of the interactives acted as a mini-site for the product, educating the users and pushing them towards the sales funnel. Each interactive drove the users to talk to the on-site TLC sales team (this was later changed to the current contact form).

Challenges:

The main issue I had making the interactives was that I never got to see the touch-screens or test in large scale. We had limited information on the touch screens, as we were renting them. I built these based off little more that pixel dimensions and a rough blue-print style drawing of the pillar itself.

Learning Points:

I wasn’t able to attend the conference and play with these, but based on feedback, the touch-screens are so tall, that anything at the top and especially the bottom of the screen are not easily reachable to interact with.

For the next iteration we’ll be building in a large footer to keep interaction within a comfortable reach.

Business Travel Insights
View from 36k
Travel Leaders Corporate